Open for freelance

Rudra Aggarwal — Writer & Video Editor.

Freelance content writer, ad scriptwriter and video editor. I understand the roots of GenZ — and I write so brands actually sound like one of us.

Portrait of Rudra Aggarwal
Based in IndiaEST. 2026

01 — About

Not your average writer.

I live on the internet — and I mean actually live here. I know why some captions hit different and why most brand posts get scrolled past in 0.5 seconds. I write the kind of stuff that makes GenZ pause, laugh, and actually read to the end.

I don't do corporate speak or "hey fellow kids" energy. I write like a real person because I am one — and that's exactly why brands need me. Confident, curious, and always down to explore. If you want copy that doesn't sound like it came from a boardroom, let's talk.

GenZ nativeChronically onlineNo capTeam-firstCulture obsessed

02 — Skills

Skills & strengths.

Technical

Where strategy meets the page.

  • Digital marketing
  • Advertisement writing
  • Content & comedy writing

Soft skills

How I actually work with people.

  • Active listening
  • Teamwork
  • Decision-making

Tools

The kit I ship with.

  • Canva
  • Hootsuite
  • HubSpot
  • PowerPoint

03 — Selected work

Industry-oriented projects.

Royal Enfield brand project logo — ad script by Rudra Aggarwal
Scriptwriting

Royal Enfield

Royal Enfield — Ad scripts

Wrote five fresh ad scripts for Royal Enfield — leaner, sharper, and built for the way social actually plays today.

Lakme brand project logo — ad script by Rudra Aggarwal
Scriptwriting

Lakme

Lakme — Ad scripts

Five new Lakme ad scripts rebuilt for engagement — modern hooks, tighter beats, more replay value than the originals.

CEAT Tyres brand project logo — ad script by Rudra Aggarwal
Ad script #1

CEAT Tyres

Monsoon Mein Full Control

Sobhita Dhulipala glides through flooded Mumbai streets while paparazzi chase. Stylish monsoon visuals meet CEAT's deep grippy tread. Tagline: “Grip the Road, Grip Your Destiny.”

CEAT Tyres brand project logo — ad script by Rudra Aggarwal
Ad script #2

CEAT Tyres

Papa Ki Road Trip Challenge

Vikrant Massey plays an overprotective dad hauling his chaotic family Delhi → Manali. Family chaos + emotional safety angle. Tagline: “Har Safar Safe Banaye.”

04 — Beyond the script

I work with musicians.

Beyond writing, I design thumbnails and edit videos for independent artists — helping their sound look as loud as it feels.

Knorish — Musician | Producer | Artist — thumbnail design and video editing project logo
Cover artwork
Knorish — Musician | Producer | Artist
KnorishCover artwork

Personal brand statement

"I understand the roots of GenZ — so I write so brands actually sound like one of us."

GenZ nativeChronically onlineNo capTeam-firstCulture obsessed

04 — Certifications

Receipts.

Generative AI Mastermind

Outskill · 2026

05 — Contact

Let's talk.

Let's change the foundation.

Build the brand. Move the culture.

Whether you're a brand, a creator, or a team that just needs sharper words — I'd love to be part of what you're building next.

Let's connect